Company Overview Visit americangreetings.com website
American Greetings is a company that specializes in greeting cards. It was launched in the early twentieth century by two immigrant brothers, Jacob and Isaac Becker, who had to work for their father sewing shirts to help pay the rent. During the Great Depression, they were forced to give up their shop as well as most of their belongings and move into an apartment on Cleveland's west side with thirteen other family members.
Their first card was sold for twenty five cents during the holiday season of 1906; it featured an illustration of Cupid holding a valentine and was captioned "Be My Valentine." The brothers quickly took note of its success and decided to go into business together under the name "American Card Company." In 1920, they renamed their company again, this time as 'American Greetings.'
By the 1960's, American Greetings began buying other greeting card companies and built a factory in Brooklyn, Ohio. In 1988, they expanded to Canada by acquiring Hallmark Canada. They have been going strong ever since, adding more products such as plush cards, gift bags and wrapping paper to their line of traditional greetings.
Today, American Greetings is known for their classic cards with simple illustrations many different themes. Their newest collections include wedding invitations and bridal shower invitations. Their product line also includes holiday-themed designs that can be customized with personal photos or images from social networking sites such as Facebook or Instagram. The company currently has thirty manufacturing facilities across the world in locations including China, Thailand, and Indonesia.