Company Overview Visit exxonmobil.com website

The Exxon Mobil logo is one of the most recognized logos worldwide. The logo has undergone many changes, but keeps its original meaning intact. Originally, the creator of the oil company's first logo was trying to show a fiery combustion. We can see how much it evolved since 1891 when it was first created.

The current form of the Exxon Mobil logo was made in March 3rd 1972 by New York-based Louis Liska. The last change that took place happened in 1999 to celebrate 100 years for business and 50 years for use of Esso name which changed into Exxon name at that time.

We will now take a look at how much it has evolved from its beginning till now.

From 1891 until 1909

This version showed a black and white drawing of a 3 stars in a row. The stars represented the 3 oil wells from Oklahoma, Illinois and California where they were extracting oil.

The next version happens between 1909-1941

In this logo we can see a green colored Esso icon that was used during that time period because it was identified with high quality gasoline. Inscriptions on an oval around the icon were "Standard Oil" at the top and "New Jersey" at the bottom.

Around 1941 until 1951

In this version an "X" is being made by two diagonal lines which creates a cross inside the O icon. By doing so, they drop one letter 'E' from Standard Oil leaving us with just S and O letters. They also drop one letter 'S' from New Jersey, leaving us with just J. This version was created by Haddon Sundblom credited as the creator of Coca-Cola Santa Claus.

Around 1953 until 1972

We can see a black background which represents the international expansion of Exxon Company at that time period. The cross inside O icon shows us how strong is our bond with customers and suppliers through the years. It also represents the 4 cardinal directions North, South East and West on a map. Since it's very easy to create this logo using only 2 colors its still used today but in different color variations depending on what company wants to achieve or project through their marketing campaigns and events.

1953 until 1954In this version we can see the cross inside the O is not black anymore but blue.

1954 until 1972

We can see that this version of the Exxon Mobil Logo is very similar to the previous one with only a few changes in their respective colors. The cross inside oil molecule becomes silver instead of blue and red color becomes lighter than previous version.

From 1972 until 1999 This logo was also designed by Louis Liska whom I mentioned before that created the current logo which you see above, at least for now... Since it's introduction in March 3rd 1972, this logo has had 9 different color variations introduced to achieve marketing goals and represent company vision through time. By doing so they were able to create unique relationships with consumers while their image as an environmentally responsible global citizen was improved.

The logo has undergone many changes, but keeps its original meaning intact. Originally, the creator of the oil company's first logo was trying to show a fiery combustion. We can see how much it evolved since 1891 when it was first created. The current form of the Exxon Mobil logo was made in March 3rd 1972 by New York-based Louis Liska. The last change that took place happened in 1999 to celebrate 100 years for business and 50 years for use of Esso name which changed into Exxon name at that time.

Exxon Mobil Logo Use Example

Exxon Mobil Logo Use Example

Exxon Mobil Website Preview

Exxon Mobil Website Preview