Company Overview Visit generalmills.com website
General Mills is a 120-year-old consumer packaged goods company. It has been creating brands like Cheerios and Haagen Dazs for decades. However, its roots trace back to Post Cereals (founded in 1894) and Washburn Crosby Company (later named General Mills) which started baking flour in the late 1800's.
This success made it possible for Minnesotans to grow into an international food manufacturer that today produces cereals, snacks, yogurt, candy bars, cookies, crackers and more. In 2015 alone they had revenues of $17 billion with 30% from international business - 32% from North American retail channels and 38% from the food service sector. Their products are available everywhere from Walmart to Amazon.com and the company has a market capitalization of nearly $31 billion.
In recent years it has followed a consistent strategy of buying out emerging food brands in order to diversify their line up and prevent any one product from dominating sales. Brands like Larabar, Food Should Taste Good, Nature Valley, Annie's Homegrown and LÄRABAR have been added over the past decade alone. This consistent portfolio expansion is a hallmark of General Mills' analysis-driven approach to business.