Company Overview Visit gm.com website
General Motors is an American multinational corporation that manufactures automobiles, specifically cars. It also sells trucks and automobile parts. General Motors was founded on September 16, 1908 by William C. Durant . Today it has its headquarters in Detroit, Michigan.
General Motors operates through numerous brands, including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall. It has its own subdivision dedicated to producing cars for foreign markets named GM Korea. It also owns a 20% stake in IMMOV all together with Volvo Cars, SAIC Motor and PSA Peugeot Citroen resulting in 10 million unit production capacity at the Xiangyang plant. General Motors holds a 34% stake in Aixam Mega which it purchased from Renault Nissan Automotive on January 9th 2018.
The General Motors logo was created to be bolder and more modern.
It was designed by world-famous graphic designer, David H. 'Rob' Robinson Jr., who uses basic geometric shapes in his work . It has cleaned up detail, making it simpler than before. This allows it to have a more fluid look which works well on vehicles that are moving fast! The streamlined curves also allow the logo to translate well into other mediums such as websites , social media graphics and television commercials etc.
The shape of the new GM logo is virtually identical to that of its predecessor. The only difference is how they rotate; this makes all the difference when you're looking at them side by side.