Company Overview Visit jcpenney.com website
The J.C. Penney company is a retail store that focuses on selling clothing, bedding, home goods, and more at discounted prices for the everyday family. The first J.C. Penny opened in 1902 by James Cash Penny as a "hard-goods" store in Kemmerer, Wyoming, which means it only sold basic necessities such as food and other products that would be difficult to find elsewhere or were too pricey at Sears or Walmart . In the 1930s the concept of penny department stores was introduced to middle America with J.C. Pennys opening its doors in Oklahoma City, Oklahoma under ownership from Carson Pirie Scott & Company of Chicago . The retail chain's heyday was during the Great Depression when they offered jobs to around 3,000 Americans who were let go by competing department stores.
The company has since evolved into a corporation with locations across the United States and Canada. It has also become an investment company with its 77-year old spinoff Retail Holdings (which is composed of the retail chain itself) operating more than 1,400 department store locations in 49 U.S. states along with Puerto Rico, Guam, and 10 Canadian provinces under various names like Sears Hometown Stores, which was acquired in January 2004, Kmart's The Great Indoors chain including Home & Co., mywigs.com, Paris Paris, J.Jill, shopko.com, jcpKids (a children's clothing style), home goods distributor UNTUCKit, and optical shop Pearl Vision.
As an attempt to recovery from bankruptcy, J.C. Penney Company Inc. is now focusing less on boots and backpacks and more on affordable fashion with its new line of clothing called "JCP" aimed at attracting younger customers with better fitting clothes along with updated styles for the everyday woman.