Company Overview Visit levistrauss.com website
The Levi Strauss company, which was started in 1853 by Levi Strauss and Jacob Davis as a dry goods business, is famous for its branded blue jeans. It was named after the founder of the company Levi Strauss and it has headquarters in San Francisco, California. The world's most popular jeans brand is worn by people all over the country and the world. Their clothes are made up of different types of fabrics such as cotton, polyester, spandex etc.
Levi Strauss developed his first pair of pants or jeans for miners during California Gold Rush. The number '501' on a pair of Levis stands for product number 501 that he came up with to sell to laborers working at mines. Later these were adopted by cowboys, farmers, and other workers for their comfort.
Levi Strauss started its international expansion in the year 1986 by opening a manufacturing facility in Singapore. They expanded their business to Mexico, Canada, Germany, Spain etc. Today it is having the largest number of stores not only in America but abroad as well. Levi Strauss company has become an icon of the fashion jeans industry with more than 50% market share globally. It also offers many different types of clothes for men women and kids including t-shirts, sweatshirts, jackets pants etc. The company had $4 billion USD revenue last year which was a 7 percent increase from 2011.