Company Overview Visit mattel.com website
The company was founded by Ruth and Elliot Handler in 1945. It began as a toy company, but later expanded its focus to include games, board games and other toys for kids of nearly every age group. Mattel also manufactures television programming related to their toys, webisodes or other content created mainly for internet distribution on YouTube.
Recently Mattel collaborated with other well-known companies, such as Disney, Microsoft, Apple and Google, to create 'Hello Barbie', an interactive toy that can hold conversations with children.
In 2015 Mattel announced a collaboration with Google, which allowed the company to enter the fast-growing technology market and expand its business portfolio. The new mobile phone created by this partnership is called 'Aristo 2'. In addition, Mattel introduced a new software for smartphones and tablets named 'Monster High: Electrified' in early 2016.
Today, approximately 70% of all toys sold in the United States are manufactured by Mattel, making it one of the most influential companies in the toy industry. After being listed on New York Stock Exchange (NYSE) in 1994, Mattel's founders have been inducted into Forbes 400 list of Richest Americans as number 350 and 352 respectively. Also, the company was added to Fortune 500 list in 2010 as number 369.