Company Overview Visit philipmorrisusa.com website
Philip Morris is a leading cigarette brand that has been around for a long time. As a matter of fact, it was first created in 1847 by a man named Philip Morris. He started off the business as a separate entity from his other tobacco shop businesses and trademarked his own name along with it.
Two years later, he died and the company was passed on to two of his partners who made changes to their production process to improve quality control and increase sales. At the end of the 19th century, over 150 million cigarettes were being sold annually under this product line alone.
One of the biggest complaints about changing the Philip Morris company's logo was due to how much brand recognition it already had established - should they take away an instantly recognizable symbol? Others believed that if they changed their logo, they were admitting that the old logo was wrong. Others still believed that people knew what Philip Morris did, so they probably didn't need to have a logo at all!
When it comes to this company's new logo design, they wanted something modern and more professional looking. Their goal for the new look was to have an 'elegant' logo which would be appropriate for use on any product or service being offered by their corporate body.