Company Overview Visit walmart.com website
Walmart logo is often regarded as one of the most iconic and memorable retail logos in the world. Over the years, through different variations, it's become a part of our lives and an easy way to identify Walmart as a brand. But how much do you actually know about this company's symbol?
Here are some interesting facts:
- The very first version of Walmart logo was green and yellow and used only for their stores. It featured "WALMART" written in all caps with two arrows forming 'wal' below it. When they expanded into grocery market, there were added blue stripes on top of both letters to represent ribbon packaging materials. However, these stripes are now known as 'sashes'.
- With the introduction of Sam Walton's "Lets give them something to talk about" slogan, Walmart logo was updated in 1992 with its current colors and typeface. A single star was added under the 'Wal' wordmark as a tribute to Mr. Walton, who believed that companies should be like stars - brightly shining even if some of their individual stores are not always performing well.
- While most logos are static images, Walmart's is dynamic; it changes color depending on different backgrounds. It uses hexadecimal color codes (yellow #F1C40F and blue #16D8B4 for web use).
- The company has also significantly changed their logotype over years. Here are all the version used so far:
- 1990 - lettering with the star below (used at Walmart Stores)
- 1992-1996 - bold letters, different colors for each stripe (used until 2010 on most of the material including bags and clothing manufactured by Walmart).
- The 1996 logotype is still used today, with some modifications. It's one single word 'Walmart', redefined graphic symbol (two yellow arrows forming wal sign), color animations and new slogan "Save Money. Live Better" underneath it all. It became part of their promotional materials like advertisements, TV commercials, etc. However , in 2009 Walmart changed their slogan to "Saving People Money So They Can Live Better".
- Despite having numerous edits, Walmart logo remains one of the most memorable and recognizable retail symbols in the world. The latest version seems to be a blend between the original green and yellow mark from 1962 and Sam Walton's 1992 take on a modernized 'star' concept. It now reads as 'Walmart' only with two sashes serving as links between letters instead of stripes.